Skin Speaks, We Listen.

The brand idea "Skin Speaks, We Listen" by Lactated Feminine Wash reflects a sensitive and responsive approach to intimate care.

It recognizes that the skin in intimate areas communicates changes, through discomfort, dryness, or irritation and Lactated responds with gentle, pH-balanced formulas designed to respect and support the body’s natural balance. By truly listening to what the skin needs, the brand delivers care that’s both effective and deeply considerate.

The Ask
To propose a strong and distinctive master brand platform idea for Lactacyd that will help refresh and elevate the brand to lead the skin care category across ASEA.

The Idea
Lactacyd aims to inspire women to listen to their skin-intuition and only do what feels best for your skin.

Execution
Strategic thinking, creative platform ideation, OOH, Key Visuals, Lactacyd Skin Speaks instagram page and partnerships with Spotify podcast with the aim of captivating and educating non-users, encouraging them to connect with the brand.