YouTube
Value Prop Activation.

YouTube’s campaign focuses on three core creator benefits: “emotional, financial, and creative” rewards. It shows how YouTube supports creators emotionally through community and recognition; financially through strong monetisation tools; and creatively by offering the freedom and resources to express their ideas. The message is clear, YouTube is more than a platform, it’s a true partner in creators' growth. The team was tasked with the creation of the campaign film, interviews and branding design.